20 Aug Stellenbosch Fine Wine and Food Festival 2019
FTB was commissioned to create awareness and generate ticket sales for the brand-new Stellenbosch Fine Wine and Food Festival.
To achieve the desired ROI, FTB included a traditional, social and influencer angle to the awareness campaign. FTB created and shared the announcement press release with local, events-focussed, community media as well as event listing sites with social event calendars. To amplify the message and gain traction on social media, an influencer campaign with a competition was created. This was supported with a detailed media script and visuals for them to share.
Twitter reach received over 24 days (15 July – 7 August): 392 142 (16 339 people reached per day).
Facebook reach over 23 days (5 July – 6 August): 455, 908 (19, 822 people reached per day).
Total social media reach for Stellenbosch Fine Wine and Food Festival: 848,050 people reached over 33 days (25 699 people reached per day).