BRAND CONSULTING
Authentic communication is always a two-way process and one of its most important elements is an illustrated knowledge of the needs and emotions of the receiver. This is invariably achieved with strong narratives on and about your brand. Feed That Bird ‘workshops’ this brand narrative to identify your brand’s niche in the market, and then actively goes after it with relevant, engaging and proactive storytelling.
VISIBLE ENDORSEMENTS & CURATED EXPERIENCES
Feed That Bird conceptualises and executes memorable events and tactical brand engagements, tapping into our network of strategic relationships to ensure the right attendance or brand engagement for relevant publicity and valuable brand goodwill.
DIGITAL AND SOCIAL MEDIA STORYTELLING
Feed That Bird prides itself in creative digital engagements to encourage active participation by opinion leaders and consumers. We are extremely strategic in our social media PR and are driven by a ‘strong content first’ policy, which allow brands to find their unique voice in a very challenging online world. Understanding the value of an engaged audience, never underestimating potential collaborations, knowing your competition and never compromising audience trust are crucial to any brand’s social presence and online longterm brand building exercises. We set clear expectations, view your brand through magnifying glasses and find pride in conversation-worthy projects.
MEDIA RELATIONS
With more than a decade of established media relationships, and with a professional history in journalism, Feed That Bird is able to identify relevant news and lifestyle angles for all platforms to ensure a 360°-approach to brand marketing. We are proactive opportunists, which means we are quick to identify coverage opportunities, and by virtue of our strategic media relationships, quick to secure.
Feed That Bird is known and respected in the industry for providing real-time, relevant, interesting and engaging information to media and we are known for our ability to develop creative communication strategies across traditional and digital media.
We believe in a fully-integrated communication approach and deliver strategies that traverses both on- and offline, with tactile touchpoints and events, social media engagement, digital articles and print media all incorporated in the suite of services we provide.
Writing
- Press releases
- Digital news pieces
- Opinion articles
- Wine label / product copy
- Newsletters
- Website copy
- Profiles
- Social media copy
- Sponsorship proposals
- Holding statements
- Commentary pieces
Media & social media
- Media liaison
- Press junkets
- Media drops
- Press visits
- Roundtables
- Media engagement
- Interview pitching and management
- Influencer management
- Social media campaigns
- Media crisis management
Events
- Conceptualising events
- Executing events
- Launches
- RSVP and media management
- Event listings
Strategy
- Brand consulting
- Brand strategy
- Year-plans
- Campaigns
- Research
- Crisis management