FTB was commissioned to create awareness and generate ticket sales for the brand-new Stellenbosch Fine Wine and Food Festival.
Feed That Bird Projects
Chef Mynhardt Joubert, celebrated culinary magician wanted to create interest in his festive fruit cakes, as well as his annual festive soirée, Festive Tables.
We all know that a good bottle of bubbly is the cornerstone of any celebratory affair… The #WeAreForCapClassique influencer campaign asked influencers to share a video on their respective Instagram accounts.
2019 introduced the new-format Cape Fine & Rare Wine Auction: new venue, new branding. There was a strong need to delicately balance the association with the former Nederburg Auction with that of the new, ‘evolved’ auction. The legacy of the Nederburg Auction was an important factor in communication, but so was the fact that change was needed to invigorate an event to effectively reflect and capitalise on the positive sentiment shown to SA wines currently.
In the run-up to the 2019 festive season, Feed That Bird Communication Consultants was tasked with the rollout of a ‘sober driving’ campaign, rewarding the designated drivers who can never share in the fun of wine tasting while wine farm hopping in Stellenbosch. The campaign was called #SoberStellies.
Undoubtedly one of Feed That Bird Communication Consultants’ favourite campaigns, we discovered the many shades of Rosé. Feed That Bird Communication Consultants were commissioned to create a campaign to showcase Meridian Wine Merchants’ diverse Rosé portfolio.
Our client, Cathedral Cellar, sought to engage influencer and social media fans in the lead-up to the festive break – during a time when all brands are vying for attention.
KWV turned 100 in 2018 and as part of this celebration, KWV Brandy wanted to reinforce its standing in the market. The brand wanted to be seen as young and dynamic and impress the market gatekeepers who talk directly to consumers when a crucial purchasing decision is made.