12 Feb Christmas with Chef Mynhardt Joubert
Chef Mynhardt Joubert, celebrated culinary magician, has enjoyed much-deserved success in recent years, not only for his popular Free State fruitcakes, but also as host of the annual festive soirée, Festive Tables.
As ambassador chef for KWV’s Cathedral Cellar Kitchen, these events take place over several days in December at the iconic cellar and his private kitchen, Stasie Street Kitchen. FTB created an original and enticing press release and handdelivered both Chef Mynhardt’s Festive Table and Christmas Cake press drops, each with its own focus and flair to a select group of media: magazine editors, journalists, online editors, radio anchors, bloggers and food editors.
A personal interview sell-in approach was adapted for content to be featured in prominent print and online publications with notable readership rates.
Broadcast media included: Expresso Morning Show, Sien, Smaak, Slaap on Via, Smile FM and Cape Talk.
Print media included: Front page of Sunday Times’ Food & Drink, Die Burger Versnit, Rapport, Mango Airlines’ in-flight magazine (editor’s choice feature) and Country Life magazine.
Digital media included: Netwerk24, Getaway magazine, Sunday Times, Food24, Southern Vines, Winemag, Eat Out, Good Housekeeping, Country Life, SA Chef and Stellenbosch Visio.