Christmas in July with KWV Empyrean Collective and Chef Mynhardt Joubert

In order to position and promote KWV Empyrean Collective’s wine and spirit offerings as festive season gift ideas, a Christmas-themed lunch was held to which high-profile, long-lead media were invited to sample wines and spirits in the KWV Empyrean Collective’s collection, and to match it to Christmas-themed food.


Chef Mynhardt Joubert, the official chef ambassador and strategic partner of KWV prepared a ‘Christmas-style lunch’, paired to wines and spirits from the Empyrean Collective. In order to promote exclusivity, a handful of high-profile media joined Chef Mynhardt and KWV representatives for an intimate festive Empyrean lunch, which resulted in beautiful write-ups in top magazines.

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