Adding visuals to words: Introducing the Breedekloof Wine Valley

How do you get people interested in a ‘hidden’ wine region that is home to some the most dramatically beautiful vineyard sites….in the world? You show them! Feed That Bird, together with Jon Meinking from @IshotimagesZA, developed a word-sound-vision digital story for the Breedekloof Wine Valley to draw attention to the beauty that lies just #AnderkantdieBerg. Combined with a rigorous PR strategy that continuously tells the great stories of the Valley, the Breedekloof Wine Region is becoming a trendy destination in its own right.
Go see for yourself!