A fun, digital campaign with an #UnexpectedTwist

In 2014 Feed That Bird Communication Consultants launched Amorim’s Helix innovation – a new twist to open and close cork – with a digital, YouTube teaser campaign, which featured local wine lovers enjoying an ‘Unexpected Twist’. The result? A fun and engaging way to talk about an item – cork – which is so much more than purely a wine stopper! The Helix YouTube teaser campaign was integrated into a social media engagement strategy that resulted in the pay-off line #UnexpectedTwist trending in South Africa.