The consumer market is becoming increasingly competitive, by developing unique, authentic, fun and relevant content, marketing and engagement strategies we aim to give your business the competitive edge.
It is imperative for brands to establish a strong brand presence among consumers. We help you ‘extract’ your unique brand message, and then partner with you to communicate and market your authentic brand and its message to the consumer.
By communicating your brand message in an engaging way we will get your target market to engage with your brand. It is that simple.
We develop great, authentic stories to connect brands with consumers - we want brands to stand out and grow a fan base. We know that no two brands are the same. We focus on creating brand identities that reflect the unique offerings of respective consumer, lifestyle and corporate brands.
We want your business, we are fast and we are adaptable. We believe in the power of communication. We are passionate about content, passionate about our clients and passionate about the success of your business.
Like the Cape Sugarbird in our logo, we are always hard at work. We work with dynamic professionals who have proven track records, backed by years of experience and, more importantly, who love what they do. We are energetic and take great pride in the work we deliver for clients.
We make a commitment to our clientele to develop strategies and engagement programmes which will positively impact their business goals and objectives. We are partners, not service providers - big difference!
We are always connected to trends and the market. We talk with media around our dinner tables and over a glass of wine. We aim to constantly understand how your brand is perceived in the wider market space.
We are all so in love with what we do that working with you on your brand is an extension of our existing passion.
KWV The Mentors was established in 2006 to allow KWV winemakers the creative freedom to experiment with different vineyards, cellar practices and grape varieties. It is one of SA’s leading wine brands - and arguably most awarded.
Our mandate at Feed That Bird is to communicate the essence of this brand in a creative and unique manner which will inspire a wider appreciation for these classy and brilliantly crafted wines.
KWV Empyrean Collective houses an extensive collection of KWV’s top-tiered wine, brandy and spirit ranges, as well as limited release, rare and vintage collectables, not available for purchase elsewhere. Feed That Bird is the proud PR custodian of all the brands within this collection.
In 2015 Helix, a new packaging solution for the wine industry was introduced to the South African market.
Feed That Bird Communication Consultants launched the concept during Cape Wine in 2015 and enjoyed tremendous feedback from the public and media on social and traditional platforms. For great collaboration and innovation Helix was voted Best Success on advertising and marketing platform MarkLives.
Via Feed That Bird Communication Consultants we are now creating constant momentum on the brand with a series of smaller media and influencer activations. See the YouTube activation here
Port2Port.wine is an online e-commerce site offering a single online marketplace for luxury local and international wine and spirits brands. Through their innovative marketplace offering, Port2Port provides consumers with a one-stop wine-buying experience, with products from a diverse portfolio of premium brands and merchants covering every country in the world. Feed That Bird, as the company’s PR partner of choice, has been mandated to seed awareness of this exciting new offering in the e-commerce landscape
Amorim Cork, the world’s largest manufacturer of cork and cork products, has a massive presence in the South African wine industry and it is important that they communicate with consumers on a level that reflects the company’s approachability: in order to fulfil this mandate, Feed That Bird provides a social media strategy that covers and executes a range of social media engagements on relevant platforms.
Breedekloof Makers, is a band of like-minded winemakers committed to emphasising the quality of wines being made in the Breedekloof region, as well as accentuating the diverse terroir pockets. Feed That Bird, works closely with these winemakers and has officially launched this initiative to market. Our PR strategy now lends continuous support with a range of innovative media and consumer engagements.
The Breedekloof Wine Valley is one of South Africa’s most beautiful wine valleys, and, when it comes to wine and hospitality, also one of South Africa’s most generous. It is home to some of SA’s best vineyard sites, and a range of award-winning wines. Feed That Bird, through a series of media engagements, ensures that the “secrets of the Breedekloof Wine Valley” become well known facts.
Slanghoek Cellar, situated in the Breedekloof Valley, has developed a reputation for producing great wines at exceptionally reasonable prices. Via a targeted PR and communication campaign, Feed That Bird ensures that news and interesting facts about this winery reaches an engaged community of wine enthusiasts.
Kokkedoor winner and experiential chef, Chef Mynhardt Joubert, has entrusted Feed That Bird Communication Consultants with its brand communication. Through targeted, fun and innovative media interactions, Feed That Bird communicates Chef Mynhardt’s latest endorsements, ambassador programmes and, of course, his delicious recipes.
In order to position and promote KWV Empyrean Collective’s wine and spirit offerings as festive season gift ideas, a Christmas-themed lunch was held to which high-profile, long-lead media were invited to sample wines and spirits in the KWV Empyrean Collective’s collection, and to match it to Christmas-themed food.
Chef Mynhardt Joubert, the official chef ambassador and strategic partner of KWV prepared a ‘Christmas-style lunch’, paired to wines and spirits from the Empyrean Collective. In order to promote exclusivity, a handful of high-profile media joined Chef Mynhardt and KWV representatives for an intimate festive Empyrean lunch, which resulted in beautiful write-ups in top magazines.
Feed That Bird was tasked to launch a collaborative initiative from the Breedekloof Valley, called the Breedekloof Makers, to a handful of top-level wine and lifestyle media in Cape Town.
The brief was to have an authentic, low-key, event in keeping with the personalities of the winemakers involved and to allow media to sample all the various Chenin Blancs released by the initiative.
The result was a full-house of media and sommeliers who turned up to experience the latest releases from the valley in an Italian-style ‘sagra’ at True Italic in Bree Street.
The event resulted in numerous articles in online platforms and newspapers, and, more importantly, ongoing interest in this new and exciting, collaborative winemaking
Feed That Bird was approached to drive awareness and interest in Helix ahead of the concept’s official launch on 16 September in South Africa by creating interest in Helix, a wine bottle closure, ahead of the much anticipated and attended Cape Wine. Leverage this interest to increase attendance (at least 25 media members) to the product’s official launch on 16 September, amidst numerous other Cape Wine-related events. (I.e. Local wine and lifestyle media should pick this launch over any other launch or wine event happening on that date) and drive engagement with Helix and Amorim Cork. The result was: 40 high profile media attended the launch of Helix at ON19 Restaurant at the Westin opposite the CTICC. A total number of 189 tweets –with engagement on the day so high, that #UnexpectedTwist was the third highest trending topic on Twitter at 13:46 and 14:48 on 16 September. Coverage accumulated over the course of the launch was estimated over R1 million in AVE
Feed That Bird was tasked to communicate the sustainable aspects associated with cork – in specifically the Helix twist-to-open cork – to social media and lifestyle influencers.
In order to remain true to the key message, Feed That Bird approached Chef Christo Pretorius as the Twelve Apostles, as one of the few SASSI-accredited chefs in SA, to prepare a five-course menu, using only sustainable seafood, to pair to various wines bottled using the new Helix closure.
The result was a highly-visual afternoon which clearly communicated that cork is the eco-conscious choice for wine lovers and winemakers alike with numerous visuals and Tweets shared to the hashtag #ThinkCork.
In June 2016, Feed That Bird was commissioned by the ‘Chefs who Share – The ART of Giving’ trust to deliver PR assistance on the 4th instalment of this culinary, art and philanthropic project – which, for the first time, would take place in Johannesburg.
Feed That Bird, through its network of Cape Town and Johannesburg media connections, ensured that awareness of this initiative was heightened among the right crowd of food, wine and art enthusiasts, in order to motivate for ticket sales ahead of a series of high-profile events in Johannesburg.
Feed That Bird was tasked to communicate the new labels under the Swartland brand to key wine and lifestyle media: the brief was that awareness of the brand’s limited release label – previously only available to international markets – is now available locally, while also communicating the winery’s continuous commitment to quality under its trusted Swartland Winemaker’s Collection label.
Feed That Bird opted to send the parcels – which included a twin-pack of wine and condiments in the form of chocolate and currie powders – to a group of media which also included the new, upcoming, young enthusiast.
The result was a vibrant conversation online, with beautiful visuals and an authentic search for what became known as one of SA’s best kept wine secret to drink right now.
To celebrate the home of the Best Brandy in the World – KWV - Feed That Bird hosted a KWV Brandy evening with media, influencers and top sommeliers at Sorbet Man at the Cape Quarter.
Guests were treated to a hot-towel shave and other treatments, while also having the opportunity to taste KWV’s award-winning brandies with KWV Master Distiller, Lourens Stander. The guests on the evening were young and energetic influencers – in the social, hospitality and editorial industries – who appreciate that appearances are important in their daily lives: how you look, but also what you are seen to consume and enjoy, and the KWV Brandy and Barber experience ticked all the boxes!
Feed That Bird in association with MediaVision launched the tasting room, and rebranding, of Wild Clover Breweries with a massive beer party which saw media and the public join a showcase of what craft beer is really about: passion! Valiant Swart provided the songs, the Brewmaster the beers and we ensured media and their partners were in attendance to spread the word of the latest craft beer hangout in Stellenbosch.
Feed That Bird in association with MediaVision held a press conference, with news, business, technology and wine media in attendance, to communicate DGB’s commitment to a green future: this wine and spirit producer installed the wine industry’s largest solar power plant, making it a leader in renewable energy in the winelands.
Diemersdal is an iconic wine estate, situated in Durbanville. This family farm has a proud reputation as one of the best Sauvignon Blanc producers in South Africa. Feed That Bird, in association with MediaVision, helped them launch one of South Africa’s first skin-fermented Sauvignon Blancs called The Wild Horseshoe.
Paul Cluver, the pioneering wine estate in Elgin, has commisioned MediaVision, in association with Feed That Bird, to promote the estate’s image among wine enthusiasts and media alike. A range of media interactions, interviews and events ensure the story of this estate’s 20th harvest isn’t lost in the noise.
Feed That Bird is a collaboration of expert writers and strategic communication specialists focused on providing brands in South Africa with tactical public relations strategies and national consumer engagement programmes. Whether it is the traditional ‘little bird’ or Twitter’s blue bird, via our agency we make sure ‘that’ bird gets the best diet of unique stories on and about your business – and like the Cape Sugarbird in the Feed That Bird logo, we work really hard to extract great content about brands in order to ‘feed’ these stories to media and consumers.
Feed That Bird is owned by Jeanri-Tine van Zyl, a trained journalist with practical experience as magazine journalist, online editor and blogger. As a Public Relations Consultant she has managed communication and publicity for several corporate and consumer clients in Johannesburg and Cape Town.
Feed That Bird offers a range of services aimed at communicating with the people that are important to the success of your business. These services encompass all the traditional public relations needs, but at Feed That Bird we go the extra mile to make sure that your brand finds a home in the mind of the consumer – and this means incorporating digital and a range of tactical engagements in the strategic communication plans we develop for our clients.
At Feed That Bird we believe that consumers like real conversations about real things, therefore we like authentic clients with an authentic brand message, and we work really hard to build a community of like-minded individuals to support and love the brands we partner with.
Give us a call or drop us a line on email to talk about your business needs – we are eager to get your brand the recognition it deserves.
Office 20, 11th Floor, Touchstone House, 7 Bree St, Cape Town, 8001
+27 21 202 6080 / +27 82 591 4746